We clear your recent backlog — six months of unanswered reviews — in week one, then answer every new review within 48 hours in your voice — and a practising attorney reads every word before it's posted in your name. Every reply carries our seal.
A real reply to your real worst review. Yours to post, no strings.
"Came for my mum's birthday. Food arrived cold and the manager just shrugged. Shame — the terrace is genuinely beautiful."
Hannah, thank you for telling us straight — a birthday meal for your mum deserved our better days. Write to us and ask for Daniel personally; the terrace will be waiting. — Daniel & the team
Independent research on what happens to revenue when reviews get answered — and what silence costs.
Businesses answering at least a quarter of their reviews average 35% more revenue than those that don't. Womply's own analysis, not peer-reviewed — and it is a correlation: businesses that reply tend to be better-run in other ways too. Read it as a marker of the habit, not proof that replying causes the gap.
Harvard Business School (Luca, 2011): a one-star increase lifted revenue 5–9% — measured on Yelp, for independent restaurants in Seattle. He found no effect for chains. It measures rating, not replying: we quote it because it prices what a star is worth, not as a promise about our service.
Only around one in twenty businesses responds to reviews at all. The advantage is sitting there, unclaimed.
A widely-cited industry estimate puts it near thirty potential customers per unanswered negative review. It is the softest number on this page — an old industry figure, not a controlled study. We include it because owners ask; we would not build a case on it.
Sources: Michael Luca, Reviews, Reputation, and Revenue: The Case of Yelp.com, HBS Working Paper 12-016 (2011) · Womply revenue analysis (vendor-published, correlational) · Harvard Business Review (TripAdvisor response study) · industry response-rate surveys. Read these honestly: they are drawn from Yelp, TripAdvisor and US restaurant data — not from Google reviews for UK clinics. They establish that ratings and responses matter to revenue. They do not predict your result, and nobody who shows you these numbers can. If that caveat costs us your business, so be it — the alternative is starting our relationship with a number we cannot defend.
Two sliders. Live math from the published research. No email required.
Estimates from published research (Womply revenue analysis; Harvard Business School) applied to your inputs. The widely-quoted figure is 30 lost customers per unanswered bad review — we deliberately use a fifth of that, because the underlying research is US restaurant and hotel data and your profile is not that. The two numbers above are the same arithmetic: customers lost × your average ticket. Divide them and they agree — we would rather show you a number you can check than a bigger one you cannot. It is still arithmetic on other people's studies, not a forecast of your business. Treat it as a way to think about the order of magnitude, nothing more. The free sample, however, is real — and it is the only thing on this page we can actually guarantee.
A signet pressed into wax was how a document became trusted.
That's exactly what we put on your Google profile. Every reply we publish in your name is drafted in your voice and then read — word by word — by a practising attorney (Sofia Bar, EU) before it goes live. No accidental admissions. No risky promises. No template spam. And for healthcare businesses, no reply that ever confirms someone was a patient.
Software can generate words. A seal means someone is accountable for them. That's the difference you're buying.
Five real situations, handled the way we handle them. This is the standard your profile gets.
We audit your profile, define your brand voice, and answer your working backlog: every unanswered review from the last six months (up to fifty), plus your most visible older critical reviews. Nothing publishes until you've approved it.
Every new review answered within 48 hours, in the reviewer's own language. Critical reviews always come to you first.
A one-page report: rating trend, what came in, what we handled, one concrete recommendation for the month ahead.
Signet isn't a faceless platform or an outsourced call centre. It's two brothers in the EU who answer their own email — and put their real names on the work.
Write to us and a Menkov replies — usually within hours. That's the whole org chart.
Several locations? One agreement, one monthly — the tier is set by your branches’ combined new reviews, not one contract each. Setup is per location (the third onwards is 20% off). Past 60 a month, see THE SEAL BESPOKE below.
Your tier is set by new reviews per month — not by how many you've collected over the years. A long-established profile with a steady four a month sits in THE SEAL; a busy one at thirty sits in PLUS. Click a card to choose it.
Past sixty a month the tiers stop applying, and we will not pretend otherwise by stretching one to fit. You get a written quote priced on your actual reply volume, with the monthly cap stated in the contract.
We will not sell an uncapped promise at that size. A practising attorney still reads every reply — that is the product, and it does not scale away. If we cannot do it to that standard, we say so and decline. For a group of locations we will usually suggest starting with your three to five worst performers, so you can judge the work before you commit the estate to it.
Ask for a bespoke quote →Honest answer: nobody can force Google to remove a genuine review — anyone promising that is selling you something shady. What we can do: respond so well that the bad review works in your favour (readers judge the response more than the review), flag reviews that violate Google's policies, and — because a lawyer leads this — recognise when a review may cross a legal line and tell you it is worth taking to a lawyer of your own. That last one is judgement no ordinary agency has. To be clear: SIGNET is a review-management service, not a law firm, and nothing we provide is legal advice.
The response coverage is immediate — your backlog is cleared in week one and nothing goes unanswered after that. Measurable movement in rating and Maps visibility typically shows in 30–90 days, because ratings shift as engaged profiles attract more and better reviews. Anyone promising a specific star rating by a specific date is guessing or lying; we promise the inputs and report the outputs monthly.
Both, in the right order. Drafting uses modern AI tuned to your brand voice — that's how everything gets answered within 48 hours. Then a practising attorney reads every reply before it's posted. You get machine speed with a named human who puts his own reputation behind every word. And 1–2★ replies always come to you before publishing, no exceptions.
Never — and we won't work with anyone who asks. Fake reviews violate Google's policies and consumer law in every market we serve, and they're the fastest way to get a profile penalised. The entire point of Signet is the opposite: making the genuine reviews you already have work for you.
Yes, compliantly. Responding itself drives volume — research on TripAdvisor hotels found profiles received about 12% more reviews after owners started answering (hotels, not clinics — the direction is the point, not the figure). On top of that, your monthly report includes one concrete recommendation, which often covers compliant review invitations: asking real, happy customers at the right moment, without incentives or gating. What we'll never do is buy, trade, or manufacture reviews.
Honest answer: no — and you wouldn't want to pay for that. Readers judge the reviews they actually see: the recent ones and the prominent critical ones. So setup covers your working backlog — every unanswered review from the last six months, plus the older critical ones still doing damage. Your setup fee is quoted on that number, not on your lifetime total. And your monthly is priced on what actually arrives from here — a long-established profile that gets four reviews a month sits in THE SEAL, however big the archive.
About twenty minutes total. One short call so we capture your voice; "Manager" access to your Google Business Profile (a limited role — you stay owner and can remove us in two clicks); and your approval on the backlog drafts. After that, your only job is reading a one-page report each month.
This is where most reply services quietly get it wrong. Our healthcare replies never confirm that a reviewer is or was a patient and never reference a visit, date, or treatment — while still sounding warm and taking the feedback seriously. Every clinic reply is written under that discipline and checked by a lawyer.
The monthly service is month to month: fourteen days' notice, no exit fee, no lock-in, no minimum term. The setup is different — it's one job, done in week one. Once we've delivered your backlog, that fee is earned whether you continue or not. It would not be fair to ask us to clear six months of reviews and then treat the bill as optional, and we don't think you'd expect it to work that way. Everything we've published stays on your profile, and once paid for, the responses belong to you.
Start with one email — or test us for free first. Either way, the seal ends up on your profile.
Email me your business and I reply the same day with the agreement and a firm quote. Signing takes 50% of the setup, which reserves your slot and starts the work — the balance and your first month are due only after you approve the finished backlog.
Opens your email — no form, no account, a Menkov reads it. SIGNET OOD is in registration; agreements are issued once the company number is on file, so nothing is signed or paid before then.
Your real worst review, answered by us, sealed by a lawyer — yours to post whether or not you ever hire us.
ANSWER MY WORST REVIEW — FREE